Cookie Policy

This Cookie Policy explains how Garrett Whitelock (“we”, “us” or “our”) uses cookies and similar technologies on our website.

Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve user experience, analyse website traffic, remember preferences, and support marketing activities.

This policy explains:

• what cookies are;
• which cookies we use;
• why we use them;
• how long they remain on your device; and
• how you can manage your cookie preferences.

By continuing to use our website, you acknowledge that cookies and similar technologies may be used in accordance with this policy and your consent preferences.

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What Are Cookies?

Cookies are small text files stored on your device when you access a website. Cookies help websites recognise your device and remember information about your visit, preferences or actions over time.

We may also use similar technologies such as tracking pixels, scripts, tags, web beacons and local storage technologies.

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How We Use Cookies

We use cookies and similar technologies to:

• ensure our website functions properly;
• improve website performance and user experience;
• remember your preferences and saved searches;
• analyse website traffic and visitor behaviour;
• personalise property listings and marketing;
• measure the effectiveness of advertising campaigns; and
• support website security and fraud prevention.

Our website may include property search functionality, valuation request forms, mortgage calculators, live chat services, embedded maps, virtual tours, CRM integrations and social media features. These services may use cookies or similar technologies to operate correctly and improve user experience.

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Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the operation, security and functionality of our website. They cannot be disabled in our systems.

Examples include:

• security and authentication cookies;
• cookie consent preferences;
• session management cookies;
• property shortlist or favourites functionality; and
• website load balancing.

Analytics Cookies

These cookies help us understand how visitors interact with our website and services so that we can improve functionality, content and user experience.

We may use services such as:

• Google Analytics 4 (GA4);
• Microsoft Clarity;
• Hotjar; or
• similar analytics platforms.

Analytics information may include pages viewed, device type, approximate location, referral source and time spent on pages.

Functional Cookies

These cookies allow enhanced functionality and personalisation, including:

• remembering saved searches;
• remembering preferred branch locations;
• recently viewed properties; and
• user preferences.

Advertising and Targeting Cookies

These cookies may be used by us and third parties to:

• deliver more relevant advertisements;
• measure advertising effectiveness;
• create audience insights; and
• support remarketing campaigns.

We may use services including:

• Google Ads;
• Meta (Facebook and Instagram);
• LinkedIn Insight Tag; and
• other digital advertising platforms.

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Third-Party Cookies

Third parties may place cookies on our website where we use their services or content. These third parties may include:

• Google;
• Meta (Facebook and Instagram);
• LinkedIn;
• YouTube or Vimeo;
• property portal integrations;
• CRM providers;
• email marketing platforms;
• live chat providers; and
• virtual tour providers.

We do not control third-party cookies and recommend reviewing the privacy and cookie policies of those providers directly.

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Google Analytics

We use Google Analytics 4 (“GA4”) to collect information about how visitors use our website. GA4 collects information such as pages visited, time spent on pages, device type, approximate geographic location and interactions with website content.

Information collected may include IP address information and identifiers associated with your browser or device.

We use this information to:

• improve website functionality;
• improve property marketing;
• understand visitor engagement; and
• improve our services.

Google may process this information on servers located outside the United Kingdom or European Economic Area. Appropriate safeguards are used where required by applicable law.

Further information:

https://policies.google.com/privacy

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Advertising and Remarketing

We may use advertising cookies and remarketing technologies to display relevant advertisements to users who have previously visited our website.

Remarketing technologies may be used by:

• Google Ads;
• Meta;
• LinkedIn; and
• other advertising partners.

These technologies may track visits to our website and interactions with property listings or services in order to display relevant advertisements on third-party websites and social media platforms.

Advertising cookies are only used where you have provided consent.

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Social Media Features

Our website may contain social media features and sharing tools provided by third parties such as Facebook, Instagram, LinkedIn or X (formerly Twitter).

These providers may place cookies or similar technologies on your device when you interact with these features. We do not control these technologies and recommend reviewing the privacy policies of the relevant providers.

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Cookie Consent

Non-essential cookies will only be placed on your device after you provide consent through our cookie banner.

You may change or withdraw your consent at any time.

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Managing Cookies

Most web browsers allow you to control cookies through browser settings. You can usually:

• view stored cookies;
• delete cookies;
• block cookies; or
• receive notifications before cookies are placed.

Please note that disabling certain cookies may affect the functionality and performance of our website.

Useful resources:

https://www.aboutcookies.org

https://www.youronlinechoices.com/uk

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Cookie Duration

Cookies may be either:

• Session Cookies – deleted automatically when you close your browser; or
• Persistent Cookies – stored on your device until they expire or are deleted.

The duration of cookies used on our website varies depending on their purpose.

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International Data Transfers

Some third-party providers we use may transfer personal data outside the United Kingdom or European Economic Area.

Where this occurs, we ensure appropriate safeguards are implemented in accordance with UK data protection laws.

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Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in legal requirements, technology or our business practices.

Any updates will be published on this page and will take effect immediately upon publication.

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Contact Us

If you have any questions about this Cookie Policy or how we use cookies, please contact:

Garrett Whitelock
164 Tower Bridge Road, London SE1 3FG
info@garrettwhitelock.co.uk
0208 016 2737

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Cookies We Use